Julia Huang runs InterTrend, a marketing company in southern California that focuses on Asian-Americans.
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APIO Related Web Sites Chinese Inventions APIs Serving in the US Congress
NRCS Conservation Programs in Mandarin Chinese
One of our responsibilities/duties as state AA/PI SEPMs is to “ensure that all NRCS activities are free from discrimination and that barriers to the recruitment, employment, and advancement of Asian Americans and Pacific Islanders are addressed.
Click here to find out how you can identify barriers.
Promotion Secrets - What Mom Never Told You
The real rules of the promotion game. Some tips to help you get ahead, provided by Phuong Ly.
NRCS Conservation Program Information Available in Mandarin Chinese
Thanks to some hardworking employees, the NRCS publication, Conservation practices and programs for your land, is now available in Mandarin Chinese.
2008 农业法案
您土地上可用的环保实践项目 助人以助地
Click here to download the pdf version.
Marketing to Asian-Americans.
Julia Huang runs InterTrend, a marketing company in southern California that focuses on Asian-Americans.
"We say Asian-American markets, but it's really not one market," she said in a recent phone conversation. "It's so many markets. It's so many!"
For proof of that, look at the advertising campaign for last year's census. It ran ads in Japanese, Cantonese, Khmer, Korean, Vietnamese, Thai, Cambodian, Hmong, Hinglish and Taglish. Those last two are combinations of Hindu and English and Tagalog and English.
"You're not really talking about one specific language — like, for example, for the Hispanic market, accents might change but it's still Spanish," Huang said.
http://www.npr.org/2011/05/05/135985502/corporate-america-take-on-multilingual-pr
MAY is ASIAN HERITAGE MONTH 2010
Stunning crop art has sprung up across rice fields in Japan
Submitted by Elyse Benson, AAPI SEPM, South Carolina
But this is no alien creation. The designs have been cleverly planted.
Farmers creating the huge displays use no ink or dye. Instead, different colors of rice plants have been precisely and strategically arranged and grown in the paddy fields. As summer progresses and the plants shoot up, the detailed artwork begins to emerge.
A Sengoku warrior on horseback has been created from hundreds of thousands of rice plants, the colors created by using different varieties, in Inakadate in Japan.
The largest and finest work is grown in the Aomori village of Inakadate , 600 miles north of Toyko, where the tradition began in 1993. The village has now earned a reputation for its agricultural artistry and this year the enormous pictures of Napoleon and a Sengoku-period warrior, both on horseback, are visible in a pair of fields adjacent to the town hall.
More than 150,000 visitors come to Inakadate, where just 8,700 people live, every summer to see the extraordinary murals.
Each year hundreds of volunteers and villagers plant four different varieties of rice in late May across huge swathes of paddy fields.
Napoleon on horseback can be seen from the skies, created by precision planting and months of planning between villagers and farmers in Inkadate
Another famous rice paddy art venue is in the town of Yonezawa in the Yamagata prefecture. his year's design shows the fictional 16th-century samurai warrior Naoe Kanetsugu and his wife, Osen, whose lives feature in television series Tenchijin.
Smaller works of crop art can be seen in other rice-farming areas of Japan such as this image of Doraemon and deer dancers.
The farmers create the murals by planting little purple and yellow-leafed kodaimai rice along with their local green-leafed tsugaru roman variety to create the colored patterns between planting and harvesting in September. The murals in Inakadate cover 15,000 square meters of paddy fields. From ground level, the designs are invisible, and viewers have to climb the mock castle tower of the village office to get a glimpse of the work.
Rice-paddy art was started there in 1993 as a local revitalization project, an idea that grew out of meetings of the village committee.
Closer to the image, the careful placement of thousands of rice plants in the paddy fields can be seen
The different varieties of rice plant grow alongside each other to create the masterpieces. In the first nine years, the village office workers and local farmers grew a simple design of Mount Iwaki every year. But their ideas grew more complicated and attracted more attention. In 2005 agreements between landowners allowed the creation of enormous rice paddy art. A year later, organizers used computers to precisely plot planting of the four differently colored rice varieties that bring the images to life.
In the saga of American immigration, the Chinese experience is relatively unknown. But it's a dramatic story of struggle and triumph, progress and setbacks, discrimination and assimilation.
Check out this great website to learn more.
"Suffering under a Great Injustice"
A photographic documentary of the Manzanar War Relocation Center in California and the Japanese Americans interned there during World War II.
